Hi, I'm Ana 👋
Experience Strategist & Maker
I help businesses get in touch with their human side and turn ideas into thoughtful experiences and services.
Driving growth through empathy
Businesses don't exist apart from people. Adapting a human-centric approach allows them to create trust, meet customer expectations, and innovate in the ever-changing environment.
My work focused on helping companies translate human needs into business goals, identify opportunities for growth, and make sense of complex systems.
As a result, I transform ideas into functioning projects. Sometimes it looks like magic, but it's totally real!
Recent project
User Research for Baamboozle
How can an EdTech company introduce a freemium subscription model and communicate its value to the users? Read the full case study.
Writing
The role of creativity in business
Creativity in business is a way of thinking that inspires, challenges and helps people to find innovative solutions and create opportunities out of problems.
7 Startups Helping The Environment
It's not an easy task for startups and businesses to combine purpose with the need to make a profit and yet, there are many successful examples that prove it is possible.
Read it in Trio's blog
The Power Of Positive Reframing
When you start looking for possibilities instead of focusing on a shortage, you train your brain to stay alert of the good things happening in your life.
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