Hi, I'm Ana 👋
Experience Strategist & Maker
I help businesses get in touch with their human side and turn ideas into thoughtful experiences and services.
Driving growth through empathy
Businesses don't exist apart from people. Adapting a human-centric approach allows them to create trust, meet customer expectations, and innovate in the ever-changing environment.
My work focused on helping companies translate human needs into business goals, identify opportunities for growth, and make sense of complex systems.
As a result, I transform ideas into functioning projects. Sometimes it looks like magic, but it's totally real!
Recent project
User Research for Baamboozle
How can an EdTech company introduce a freemium subscription model and communicate its value to the users? Read the full case study.
Writing
The role of creativity in business
Creativity in business is a way of thinking that inspires, challenges and helps people to find innovative solutions and create opportunities out of problems.
7 Startups Helping The Environment
It's not an easy task for startups and businesses to combine purpose with the need to make a profit and yet, there are many successful examples that prove it is possible.
The Power Of Positive Reframing
When you start looking for possibilities instead of focusing on a shortage, you train your brain to stay alert of the good things happening in your life.