• Anastasia Shcherbakova

Creative confidence - book notes

The best way to gain confidence in your creative ability is through action - taken one step at a time.

My first reaction after reading this book was a slight feeling of doubt. "Wait, so everyone is allowed to do that?" the voice in my head kept asking me. As a person, who was used to following rules, I couldn't believe it at first.

Creative Confidence was THE book that made me first question whether or not I am creative too (in my own way) and sparked the interest in topics of creativity, innovation and design thinking.

The book is all about exploring the creative potential that we all have. It undermines popular believes like ‘only artists are creative’ and ‘creativity isn’t for corporate settings’. It uses practical examples from work of IDEO and d.school to illustrate that creativity exists even in the most unexpected places and among overly analytical people: lawyers, researchers, scientists.

It is a great reminder of the ideas that many of us already know: follow your passion, stop planning - start doing, befriend failure, and don't be afraid to try.

The only downside is a not-so-subtle promotion of IDEO, but besides that Creative Confidence is a worthy read full of real-life examples of how creative thinking can create lasting impact.

Key takeaways

  • Everyone has creative potential

  • Empathy is a renewable resource

  • Creativity is a mindset, often blocked by fears

  • If you want to make something great, you need to start making

  • Creativity is a team sport

Favorite quotes

Individuals with a growth mindset believe that a person's true potential is unknown (and unknowable); that it's impossible to foresee what can be accomplished with years of passion, toil, and training.
One prerequisite for achieving creative confidence is the belief that your innovation skills and capabilities are not set in stone.
Courage is only the accumulation of small steps.
Empathy means challenging your preconceived ideas and setting aside your sense of what you think is true in order to learn what actually is true.
The best way to gain confidence in your creative ability is through action - taken one step at a time.