• Anastasia Shcherbakova

5 Effective Storytelling Techniques To Refine Your Narrative

Who doesn’t like a good story?



When you think of a good story what comes to your mind? A captivating smooth recital that keeps you wondering what will happen next, how will the conflict solve itself and how will heroes overcome the obstacles on their journey to a happy ending. Just think about your favorite book or a movie and how it hooks you in with the plot.


Stories surround us in everyday life. From early childhood when we learn about life and the world through the tales and as we grow up it becomes an indispensable way of communication. Businesses use storytelling to add value to their brand and engage with their audiences on a deeper level. People telling stories to their peers over a cup of coffee.


Why storytelling?

Storytelling is a powerful way to connect with your audience and engage people. Would you prefer a list of dry facts to a catching story that paints a situation with words and makes you a part of it? Don’t get me wrong, facts are important and in some situations are more suitable, but when it comes to engagement they are less likely to keep your attention.


Think of the TED presenters — they manage to captivate, engage and provide the value for the audience in a limited amount of time and under the pressure of having all eyes of them. They manage to change people lives with their words, what is it if not art?


Mastering this skill can come in handy both in your professional and personal lives and is a great way to improve your communication skills. Stories help us transfer into our imagination where everything is so vivid and possible.

Create suspense

Oh, the excitement of unknown! When you don’t know what to expect you become more involved and keep asking yourself “What will happen next?”. Is there a twist in? Even better! Taking your audience on one storyline and surprising them with an unexpected turn is a sure way to catch their attention.


Add a relatable hero

Give your audience someone to connect with, a kind of hero they will cheer for, who will overcome the common enemy and solve the problem. Make people in your audience the main characters of your story so that they will think “This could be me!”.


Show the transformation

Storytelling isn’t a static item, it is a process, a journey, a development. Take your audience to the desired situation from the undesired state, offer them a solution and show how to get there. With your help, people can move from the unmet needs and desire to a happy future.


Don’t be afraid to be vulnerable

The ability to open up and make the story personal is a great way to connect with your public. This gives your story a “real” touch and makes it more authentic.


When you are telling a story you are often telling the story of other people too and everybody has the same weaknesses, fears and problem. People tend to connect better when there is something that they can share.


Underline the takeaway

Make your final point the one to remember. It is the essence of your story, the moral, the point. Providing a logical ending makes a story complete. This is the happy ending in your story.

Don’t underestimate the power of a good story as it can win the hearts and minds of many people. The more you practice and experiment with your narrative — the more captivating stories you will tell. An authentic story is an irresistible attraction for other people, so tell yours.

Originally published at https://medium.com/ on February 19, 2019.

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