Anastasia shcherbakova

Experience Strategist | Service Design & UX Research

  • LinkedIn
  • Instagram
  • Twitter
  • logo%252Bmedia%252Bmedium%252Bsocial%252

As a Strategy Consultant with a degree in Business Management and 7+ years in Digital Marketing, Anastasia aims to use her problem-solving, research and business design experience to partner with purpose-driven companies and co-create tangible social impact through the innovation design.

Digital Strategy Consultant

March 2018 - Present, Self-employed

Anastasia helps businesses and entrepreneurs define and establish a notable presence in the digital world and create lasting relationships with their target audiences through content strategy and design.

Head of Email Monetization

August 2015 - November 2017, VIP Response BV

Launched and managed operations of an email monetization department, which gave the company a way to maximize the use of its internal resources and generated a new income stream.


Monetization Sales Manager 

February 2015- August 2015, Natexo

Administered daily email campaigns and operations in 2 markets, including database set up and management, business development, email marketing strategy and deliverability analysis.  


Marketing Manager

May 2012 - April 2013, Interiercomplect

Managed all digital marketing efforts of an online shop, including new product and market research, content management, SEO, paid ads, plus sales managers training and order processing. 

Master of Relational, Direct and Interactive Marketing 

Insa Business School, Barcelona 2015-2016

Master of Business Analytics 

Insa Business School, Barcelona  2014-2015

Master of International Business 

EAE Business School, Barcelona 2013-2014

Bachelor of International Economic Relations 

Moscow State University of International Relations, Moscow 2009-2013

Design Thinking for Business Model Innovation, Design Doing Academy - May 2020

Enterprise Design Thinking Co-Creator, IBM - May 2020

Solving Business Problems, Linkedin - March 2020

Project Management for Creative Projects, Linkedin - February 2020

Content & Inbound Marketing, HubSpot - March 2020

Don't just work. Make an impact.