Nice to meet you! 

My name is Ana, and I am an Experience Strategist. I enjoy working with companies that want to create a positive impact. And I wholeheartedly believe that every organization can make a difference and drive sustainable change when it aligns with people, purpose, and profit. 

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Originally from Moscow, I lived for 6 years living and working in Barcelona and now I'm planning my next move. When I'm not working, you can find me either out exploring,  reading a good book, or working on a side project. I'm always learning about new developments in the industry and regularly attend design workshops to improve my skills. 

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I'm at my happiest when I combine both analytical and creative thinking in my work and align it with my values: entrepreneurship, impact, and creativity.  

What I do

I've worked in digital marketing for more than 7 years, with various clients from early-stage startups to large consultancies. This experience helped me learn about the business point of view. You can learn more about my background in my CV or Linkedin.

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My interest in design sparked after reading "Creative Confidence" by Tom and David Kelly. This book opened my eyes to realize no challenge is too big, and that it is our responsibility to make the world more human-friendly

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Creating and improving experiences combines both business objectives and human needsEvery project is different, but the three main areas that I focus on in my work are:


πŸ‘οΈ DESIGN RESEARCH: qualitative research, interviews & observations, user personas & scenarios, hypothesis testing


✏️ SERVICE DESIGN: customer journey mapping, blueprinting & storyboarding, strategy evaluation


πŸ§‘β€πŸ€β€πŸ§‘ CO-CREATION: workshop facilitation, generative sessions, ideation & prototyping

Why Service Design?

Service Design is a human-centric approach to design that aligns products, people, and processes to improve the experience for all stakeholders. 

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First of all, human-centricity helps organizations to put people first. It includes customers, employees, and communities. Aligning business resources (products, people, and processes) ensures that there are systems in place that create a seamless experience. 

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But most importantly Service Design is a mindset that defines how the organization operates. The 5 principles of Service Design are creating human-centric, co-creative, orchestrated, tangible, and holistic outcomes.

​Here are a few things Service Design can do for you:

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  • Increase customer loyalty and retention rate

  • Improve employee satisfaction and team alignment

  • Drive stakeholder engagement and organizational change

  • Identify growth opportunities and pitfalls

  • ‍Support creativity and collaboration

  • Increase ROI

  • Get the right data to support decision-making

  • Define clear roles and minimize time-waste

  • Introduce new technology into the process

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... and much more! β€

Don't just work. Make an impact.
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